We’re excited to learn more about you!
Here’s where you can learn a little more about us.
Originally founded in 1985, SD Advertising has evolved from a traditional advertising agency into a certified WBE, full-service marketing firm.
We are artists, tacticians, relationship builders, and brand ambassadors.
Above all, we are your partner in innovation.
Diverse contributions that impact change is the driving force behind SD Advertising.
Our goal is to help our clients realize their vision and strengthen their voice in their market. We accomplish this with a commitment to our core values:
transparency, perspective, creative thinking, and investment.
MISSION
To help our clients realize their vision, using a blend of traditional and interactive marketing solutions, amplifying their voice in the market.
VISION
To provide diverse contributions that impact change.
Leadership
Cindy Baldwin | President
Cindy Baldwin
President
c.baldwin@sdadvertising.com
Why are you invested in SD?
Thirty-six years ago, my vision was to build a company that allowed me to grow both personally and professionally. I wanted to create an atmosphere where I could cultivate like-minded people who are focused on delivering solutions above and beyond our clients’ expectations.
What creative perspective do you bring to our clients?
Over the past 30+ years I have watched technology replace traditional marketing practices. I believe that those traditional marketing basics still have a place within the newest technological trends. My longenvity in the industry allows us to weave the core of traditional marketing into technology-driven marketing practices, enabling us to deliver better solutions to our clients.
What aspect of the client/agency relationship do you value most?
Trust between the client and the agency is the foundation of building a strong and profitable relationship. The “trust factor” is the most valuable asset in relationship management between a client and its agency, opening the lines of communication with their audience.
Why are you invested in SD?
Thirty-six years ago, my vision was to build a company that allowed me to grow both personally and professionally. I wanted to create an atmosphere where I could cultivate like-minded people who are focused on delivering solutions above and beyond our clients’ expectations.
What aspect of the client/agency relationship do you value most?
Trust between the client and the agency is the foundation of building a strong and profitable relationship. The “trust factor” is the most valuable asset in relationship management between a client and its agency, opening the lines of communication with their audience.
What creative perspective do you bring to our clients?
Over the past 30+ years I have watched technology replace traditional marketing practices. I believe that those traditional marketing basics still have a place within the newest technological trends. My longevity in the industry allows us to weave the core of traditional marketing into technology-driven marketing practices, enabling us to deliver better solutions to our clients.
Allison Bowman | Vice President
Allison Bowman
Vice President
allison@sdadvertising.com
Why are you invested in SD?
SD Advertising is a company that creates room for individuality and collaborative contribution. Team members’ experiences are celebrated and showcased, allowing our clients to receive the best we have to offer, as individuals as well as a trusted partner.
What creative perspective do you bring to our clients?
My background in event management, curriculum development and employee engagement brings a unique mix of people skills and practical application to the team and our clients.
What aspect of the client/agency relationship do you value most?
I highly value the reciprocity that we develop with our clients. That exchange creates highly collaborative relationships where everyone’s opinions and ideas are cultivated to create an amazing result.
Why are you invested in SD?
SD Advertising is a company that creates room for individuality and collaborative contribution. Team members’ experiences are celebrated and showcased, allowing our clients to receive the best we have to offer, as individuals as well as a trusted partner.
What aspect of the client/agency relationship do you value most?
What creative perspective do you bring to our clients?
Matt Mutchmore | Art Director
Matt Mutchmore
Art Director
matt@sdadvertising.com
Why are you invested in SD?
What creative perspective do you bring to our clients?
I bring a potpourri of creative experience and pop culture references to every project. In my spare time, I’m the long-time director of the Indianapolis LGBT Film Festival, and I do pro-bono design work for a variety of healthcare and fundraising organizations around Indianapolis. I get excited when all of my creative efforts feed into one another.
What aspect of the client/agency relationship do you value most?
Why are you invested in SD?
What aspect of the client/agency relationship do you value most?
What creative perspective do you bring to our clients?
Alyssa Soots | Operations Director
Alyssa Soots
Operations Director
alyssa@sdadvertising.com
Why are you invested in SD?
I am invested in SD Advertising because of the environment it provides. I came in at a time when the business was readjusting and growing and as a part of the new structure, I have a hand in creating new processes and adding to the strategic direction of the company.
What creative perspective do you bring to our clients?
I bring an evolutionary perspective to our clients. One of my most valuable traits is that I am always striving to make everything operate at renewed efficiency. Each day we learn and incorporate our new insights into our routine and endeavors to realize our greatest potential.
What aspect of the client/agency relationship do you value most?
Although the client/agency relationship has many components from beginning to end, what I value most in the relationship is the ability for each side to give their honest input. We promote an environment where both sides don’t hold back and are able to be 100% honest in our communication in order to create the best possible solution.
Why are you invested in SD?
What aspect of the client/agency relationship do you value most?
What creative perspective do you bring to our clients?
Lola Bowman | Barketing Director
Lola Bowman
Barketing Director
lola@sdadvertising.com
